DESIGNER SPOTLIGHT: John Varvatos

Fall/Winter 2000 marked the debut of John Varvatos, a Men’s lifestyle collection that focuses on signature detailing and an uncompromising standard of old world craftsmanship. Comprised of tailored clothing, sportswear, furnishings, accessories and footwear, John Varvatos has an eclectic point of view that pairs the luxurious with the casual, ultimately creating a look of easy elegance.

Michigan native John Varvatos joined Polo Ralph Lauren in 1983. He was recruited by Calvin Klein in 1990 and was appointed head of menswear design, responsible for the launch of the Men’s collection and the cK brand. In 1995, he returned to Polo as Vice-President in charge of Men’s design for all Polo Ralph Lauren brands. During this period he created and launched the highly successful Polo Jeans Company. It was during these formative years that he nurtured and developed the business skills to compliment his creative foundation, both of which have been critical for the leadership of a successful fashion company.

In 1999, John launched his Fall 2000 Men’s collection to critical acclaim. In June 2000, he was recognized by the Council of Fashion Designers of America (CFDA) with the Perry Ellis Award for New Menswear Designer. In June 2001, John won his second CFDA award, Menswear Designer of the Year. This successive honor is an unprecedented achievement in the menswear category.

In September of 2000, within months after the showing of his first collection, the first freestanding John Varvatos store opened in Soho. This 3,200 square foot gallery-like emporium is a combination of rich oak and blackened steel, providing the ideal environment for showcasing the collection. The second freestanding John Varvatos boutique opened in September 2002 in Los Angeles. A Las Vegas location opened in The Forum Shops at Caesars Palace in August 2003 and was followed in September by a fourth location at the Mall at Short Hills in New Jersey. Plans are also in development to open additional John Varvatos stores in major U.S. markets, coupled with an ongoing expansion on an international level.

As Mr. Varvatos continues to influence the way American men dress, the company celebrated the first John Varvatos Men’s fragrance with an exclusive US launch in March 2004, followed by a global rollout. Zirh International has also announced the launch of John Varvatos Skin for Fall 2004. The namesake treatment line for men features a twelve-item assortment of ultra-high-end skincare products. In another significant development for Fall 2004, Mr. Varvatos will launch a highly anticipated exclusive Women’s collection, that builds on the unique heritage that defines his menswear. The Varvatos Women’s line will be available in the designer’s own boutiques and select specialty stores throughout the nation.

For additional information: www.johnvarvatos.com