DESIGNER SPOTLIGHT:

From daily after-school trips to Beverly Hils as a middle schooler to Parisian flea market excursions as a teen, Protzel ahs always been inspired by art, fashion, people and traveling. During college, Protzel's stylist friends raided her closet for her handmade T-shirs and prized vintage pieces to take on photo shoots. Transferrring from Pasadena's Art Center as a graphic design student, Protzel arrived at The Fashion Institute of Design & Merchandising (FIDM) in Los Angeles without knowing how to make a pattern. As a gifted artist, she started drawing the silhouettes and loved learning how to make her designs come to fruition. Rather than use of scientific approach to fashion design, Protzel relies on her discerning fabrications for each pieces.

"I try not to take myself too seriously and that is how I feel about Ella Moss," say 29-year-old designer Pamella Protzel. "it is basically fun clothes for fun girls, incredibly playful and whimsical, full of laughter."

Casual, comfortable and fashionable, Ella Moss attracts celebrity fans like Gwyneth Paltrow, Cameron Diaz, Kirsten Dunsty and Liv Tyler and retails at exclusive department stores and boutiques such as Barneys, Fred Segal, Henri Bendel, Intermix and Ron Herman in LA.