DESIGNER SPOTLIGHT: Freddie Roja's of Roja's

The Rojas line for years has been a viable staple in the Los Angeles Fashion scene, with his award winning collections honored by both coasts of Gen Art, to his roots as one of the innovative designers that helped Los Angeles Fashion week put itself on the map, Freddie Rojas will again tantalize the audiences with the originality that he is highly celebrated for.

Freddie Rojas’s expertise stretches the entire fashion gamut, working for many years as a buyer, merchandiser and pattern maker. In 1990 Rojas opened X boutique as a laboratory and testing ground to create and display his innovative designs and new concepts Freddie is trained and highly skilled in all aspects of garment design, production and marketing. Using his fine-tuned eye and keeping designs fresh has been a natural way for Freddie to maintain his prominent position in the fashion community.

The Rojas collection can be found in stores like Patricia Field and Atrium in NYC, Fred Segal in LA and the Rojas boutique on Melrose Avenue, which has become a staple for in-the-know fashionistas. Freddie’s mastery has caught the eye of many celebrities including Madonna, Gwen Stefani, Christina Aguliera, Kelly Osbourne and Usher. Season after season the collections continue reside on the pages of publications such as Vogue, Harpers Bazaar, Flaunt, Details, WWD and YM.