Ads

Stella McCartney for H&M in 400 selected stores from November 10

The women's collection "Stella McCartney for H&M" is being launched in approximately 400 selected H&M stores on November 10. The focus is on stores in major cities and the collection will be presented in a special
area of its own within the store.

"For me, `Stella McCartney for H&M' is a fantastic way of reaching a wider female audience with a collection that is attractively priced yet offers high quality together with a superb fit and details," says Stella McCartney.

With designs based on favourites from Stella McCartney's own previous collections, the one-off autumn collection comprises of around 40 different pieces and accessories and bares the unmistakable Stella McCartney signature, combining soft feminine style with masculine tailoring. H&M customers will be able to buy typical Stella McCartney pieces such as narrow drainpipe jeans with stylish details, oversized sweaters, cool tops and t-shirts, sharply tailored suits and feminine evening wear.

"Stella McCartney is a personal favourite of mine and I know she is also one of the favourite designers of our fashion-conscious customers. She has put together a stylish, easy-to-wear, feminine collection that I think our customers will love," says H&M's head of design Margareta van den Bosch.

25 per cent of the proceeds from the sales of one garment, a t-shirt of one hundred per cent organic cotton, will be donated in full to various
animal welfare organisations.

The "Stella McCartney for H&M" collection will hit 400 selected H&M stores in 22 countries in Europe and North America from November 10.

For more information about the collection see www.hm.com.