Sienna Miller Cape – Exclusive Deals with RunwaytoRetail.com
RunwaytoRetail.com and UK’s The Fab Coat Co. have joined forces to make available to the US the famous capes worn by Sienna Miller at exclusives prices up to 50% off the going rate in the UK, starting March 28th through April. “We fell in love with these capes as soon as we saw them because the Gracie (Sienna’s) is the urban everyday chic and the Edie is for the glamour girl in you. We thought everyone should have the opportunity to be as fashionable as Sienna and at an insider price too,” says Melissa Maynard, founder of RunwaytoRetail.com.
RunwaytoRetail.com will provide the
Gracie cape for $250 and the Edie cape, which is made of ostrich feathers (available in cream and black), for $99, each which retail in the UK for $300 and $200 respectively. The link provided on RunwaytoRetail.com will take shoppers to a special page on The Fab Coat Co.’s website where the exceptional prices will be applied. To be the first to hear about it as soon as it launches, sign up at Runway to Retail.
Sienna Miller has been photographed wearing the fab coat company’s black woollen ‘Gracie’ cape that’s distinguishable by its black and white spot taffeta lining and Swarovski crystal buttons. Pictures of Sienna Miller wearing the cape have appeared in the Evening Standard, Grazia magazine, Vogue, Heat magazine, The Sun and The Mirror, some of the UK’s most notable publications. “The cape flew out the shops as soon as Sienna was photographed in it. It was something
different to wear over the winter and a great cover up for evening and customers loved the spotty lining. Sexy over a little dress and very chic over a pair of jeans, it was one of our best sellers,” says Amanda Crossley, buyer for Coco Ribbon, a hip boutique in Notting Hill (that Sienna frequents). Sacha Hardy, designer and co-founder for the fab coat company said, “Sienna is the style icon de jour so we are thrilled she loves our ‘Gracie’ cape. As a result of Sienna being photographed everywhere wearing our cape we’ve had amazing response and demand has gone crazy. “We sold out overnight and within a week had a waiting list of 50. We’ve met all of those orders now and have done final run. It’s a great start for us because it’s our first season.” Well, get ready to sell out again, as this special stateside deal will make fashionista’s everywhere hungry for one. “We are of course excited that Sienna Miller and Nicole Richie are wearing our capes. It’s been so great for us because they are effectively style icons coming from either side of the Atlantic (although we know Sienna has been spending a bit of time in the States of late). Both Sienna and Nicole have individual eclectic dress styles which is great because it suits our brand,” adds Sacha.
The Fab Coat Co.’s philosophy is to create individual and gorgeous pieces of clothing that fit into any eclectic wardrobe. They make things we think are fab, things we love, and things that make us feel fabulous when we wear them. The Fab Coat Co. focuses on creating timeless pieces of clothing and gives special attention to intimate details most designers overlook by selecting the best quality fabrics and most beautiful materials.
Runway to Retail--a new website launched by the fashionistas behind Factio Media, spills the secrets of shopping in cities far (think Paris) and near (nope, we haven’t forgotten Chicago, New York, Milwaukee or Atlanta). They know where devote shoppers can score everything from beauty baubles to jangling jewelry and they will even reveal clues on where to find the nearly-$3,000 Kohler Hatbox toilet. Oh yes-- luxury is found in all places, and RunwaytoRetail.com will dig for gold anywhere. Besides being a web liaison to the glitzy world of shopping, Runway to Retail delivers the dish on how to bring a little bit of glamour to every aspect of life. Other features of the site include a shopping guide to 25 cities spread throughout this fashionable planet, courtesy of their writers who are living it up everywhere from Atlanta to Madrid, scoping out the scene and writing down every haute detail.
For further information about the capes, please contact the founders of the Fab Coat Co. Sacha Hardy and Louise Johnstone at info@fabworld.co.uk. For more information regarding the promotion on runwaytoretail.com, please contact Melissa Maynard at maynardm@factio-magazine.com.
