To inquire about our affordable and effective advertising packages please contact Charmaine Calimag, VP of Advertising and Marketing at 312.4041441 or e-mail
calimagc@factio-magazine.com.

The Advantages of Online Advertising

Approximately 64.2 million US adults (32.5 percent of the adult population) currently use the Internet, according to the spring 1999 CyberStats report from Mediamark Research, Inc."
(Almost 65 Million Americans Online, cyberatlas.internet.com, May 1999)

"[According to EMarketer's ECommerce Study], by year-end 1999, the number of online buyers will double to 36.1 million, or 16.6 percent of the U.S. population 14 and older. By the year 2002, eMarketer says the U.S. will have 63.7 million online buyers, representing nearly one-third or 28.4 percent, of all Americans 14 and older. "
(Online Buyers to Double by the End of 1999, cyberatlas.internet.com, December 1998)

eMarketer has found that ... 33.1 million [web users] are 'window shopping' -- browsing, researching, and comparison shopping for goods and services over the web."
(Online Buyers to Double by the End of 1999, cyberatlas.internet.com, December 1998)

Currently in the half-billion-dollar range, promotional spending on the web is expected to outpace at least half of the promotional spending in the 'real world' within the next five years, says James McQuivey of Forrester Research Inc. in Cambridge."
(Riding the Wave of Online Commerce, Metrowest Business Journal, May 28, 1999)


Advantages of Online Publications

· Magazines aim for one particular target, while online is able to reach all.
· Online publications can have up to 20 million visitors because it is free and reaches everyone. Print depends on subscriptions, therefore reaching far less customers.
· Online magazines that are not linked to print publications tend to have 2-to-5 times more material than print magazines have on the same topic.

Digital
Ad Requirements

All ads can be sent via e-mail as a compressed zip file. Please include all necessary files. CD’s are not returnable. If you must have your materials back please send us your local messenger account information. Factio Magazine does not take responsibility for typos, misspellings or other errors that are not corrected by the client at the time the proof is presented.

E-mail artwork to:
Contact: Henrique Kerch, kerchh@factio-magazine.com

Demographics and Statistics available when contacting Regine Beulig-Kidd.

Factiõ Magazine is feature on following links, driving more traffic to the site.
Links: http://www.Firstview.com, http://www.genart.org, http://www.aboutromania.com, http://www.metromix.com