Event Alert: Pivot party tonight from 6 to 9 p.m. featuring a trunk show with Chicago designer Lara Miller, drinks and food by vegan caterer Artfully Delicious and the ad campaign by Euro RSCG.
What: Pivot will host a party on Wednesday, October 7th from 6 to 9 p.m. (1101 West Fulton Market) to view Euro RSCG’s dynamic work. The event will also feature a trunk show with Chicago designer Lara Miller, drinks and food by vegan caterer Artfully Delicious.
Why: Jessa Brinkmeyer, owner of the Chicago-based eco-boutique Pivot, called on Euro RSCG Chicago for a little help with sharing Pivot’s mission and the values of eco-fashion. Soon a new campaign was born. “Make a Fashion Statement” embodies the idea that eco-friendly fashion can be beautiful and alluring, while expressing your values and a desire to support a more sustainable world. The campaign encourages people to make a connection between fashion and their personal environmental impact, local economies and more thoughtful commerce. Lines such as, “Do the clothes you wear, wear out the world?” “Be green in any color you like” and “Good karma is in” evoke that connection.
Details: A discussion on Twitter will be structured around the #MAFS hashtag to make it easier to follow statements and thoughts shared. Through Pivot’s Twitter account (@PivotEcoFashion) Jessa will ask followers and their networks to contribute by sharing how they use fashion to make substantive statements, interpret eco-fashion and more.
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