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The Art of Shaving
Why it’s hot: Not only did we learn there was a true art form to shaving; hence the company by the name of The Art of Shaving, but we also learned that a man will shave about 20,000 times in his lifetime, so learning that art is a must. The company is so into shaving that their most popular mantra is a 4-Step guide for an optimal shaving performance and it goes: Prepare…Lather Up!...Shave… and Moisturize. “Our goal is to introduce ‘The 4 Elements of the Perfect Shave’ to men all across America” says CEO and co-founder Eric Malka. Using 100% pure essential oils and high quality botanical ingredients means that razor burn and ingrown hairs are highly avoidable and nicks and cuts rarely occur. Just to prove a point that their products are above the rest, the company tells us that “once men begin using The Art of Shaving products, they tell us they experience, day after day, far more comfort than ever before along with healthier, smoother skin".
The Variations: They have it all when in comes to the world of shaving, from pre-shave oil ($22) enriched with olive and castor oil to protect the skin to shaving soaps ($18) formulated with glycerin and coconut oil providing that close and comfortable shave to the much needed treat, the after-shave mask ($65). This ultimate luxury product is the first of its kind in the world, rejuvenating and purifying the skin while providing relief from razor burn, ingrown hairs and skin irritations with key ingredients like rose desert clay, calendula extract, almond and jojoba oils. Don’t forget to pick up the must have 4-step system to the perfect shave that will get you going in the right direction.
Celebrity Clientele: Some of the best looking and best-shaven men on the planet are huge fans of The Art of Shaving, including Nicholas Cage, Seal, Bruce Willis, The Rock, George Clooney, Matt Damon, Catherine Zeta-Jones (we’re assuming for her husband Michael Douglas), Matthew McConaughey, Ben Affleck, Toby Maguire and Prince Albert of Monaco, just to name a few.
Where to Retail: The Art of Shaving has 18 stores across the US – New York, Atlanta, Boston, LA and Vegas encompass some of the best shaven men in the country. For locations, please click here.
Where to Find out More: To learn more about The Art of Shaving, visit www.theartofshaving.com.
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