Is Fashion's Future Virtual Runway Shows?

Huffington Post: Fashion week invitations might have been the hottest tickets to come by, but that was so 2009. Next year--and beyond--could be all about virtual runways, or online steams of collections' shows.

"The cost of a fashion show has become prohibitive," David Lauren, Polo Ralph Lauren's marketing chief, told Time. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show."

Last fall, Alexander McQueen live-streamed his Paris show on his website and Louis Vuitton put its show on Facebook the season before. Viktor & Rolf and Yves Saint Laurent have also experimented with online shows. Read the full story at Huffington Post.

na.cfm