Carolina Herrera Opens in Moscow at Tsum Department Store

Carolina Herrera recently opened her first boutique in Moscow at Tsum, a department store downtown. Despite the economic downturn, Herrera wasn't fazed as Russia holds the 4th place title as the worlds largest luxury mecca.

Herrera told WWD:

“Instincts make women buy things they do not need,” she said. “Two years ago, they were ready to purchase three dresses. Now they get one — but they still buy. At the moment, I have 130 doors and 59 stores all over the world, and next year I am planning to open 25 new stores. And it is quite possible that Russia will be in this 25 list.”

Carolina Herrera's shop is located on the 3rd floor at Tsum, among other greats including Prada, Yves Saint Laurent and Donna Karan. VIP's in attendance included Ekaterina Odintsova and Yana Rudkovskaya. Guests browsed her stunning spring collection after viewing an informal fashion show. Read the full story at WWD.

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