Courtesy of Aveda

Building A Strong Foundation
By Melissa Maynard

Aveda’s Inner Light makeup makes applying foundation a breeze. This collection is environmental friendly, has amazing features and benefits and allows your skin to shine through. Here’s a look at what you need to get a great base and to cover those skin imperfections -look flawless, all while looking natural.

Aveda Inner Light Dual Foundation

Want to notice a 23% increase in your skin’s radiance? This silky full coverage foundation has SPF 12, with a mineral-derived sunscreen Titanium dioxide and is filled with beneficial minerals that will keep your skin looking beautiful. Tourmaline gemstone, one of nature’s most energizing minerals, keeps moisture locked into your skin with properties of Murumuru butter (a plant emollient from an Amazonian plant that makes skin 32% softer and 23% more hydrated), along with the anti-oxidant protection of resveratrol (more powerful than vitamin E, which helps protect skin against free radicals and environmental aggressors).

Your skin will look as if light beams are reflecting off the surface…this is due to the Malachite gemstone (contains multiple angles of light reflectors – giving you that glow from within). If you prefer powder or foundation, not to fret, this is your product because it can be used as both. It minimizes shine and absorbs oil – so the look will be perfect all day. Don’t worry about breaking out because it’s oil-free and non-acnegenic. Why your skin looks incredibly perfect? Because Iron oxides provide color and coverage for that perfect complexion you’ve always wanted. Mica (Seracite) is a talc alternative and is incredibly lightweight and hides imperfections to the max, while boosting skin’s radiance by 20%.

And, you’ll find yourself relaxing with the aroma of lemon, lavender, bergamot and rose all blended to give your skin the refreshing scent it needs, all while covering your imperfections and flaws. Available in 9 beautiful shades. .24 oz/7 g, $20.50.

Inner Light Liquid Foundation SPF 12

This is color you can build from light to medium coverage. If softness is what your after (improves by 32%) or radiance (16% increase) is more your style, then this foundation is for you. Imagine a no-caking color that lasts the full 8 hours of your workday – no smudges ever. You’ll enjoy the same mineral benefits as the Light Dual Foundation, but this range of color has 12 shades to choose from. 1 fl oz/30 ml, $20.50.

Inner Light Concealer

If concealing the negative is a must, as it is for many women, then you must get the Inner Light Concealer. It minimizes and camouflages darkness, fine lines, under-eye puffiness, pores and imperfections with coverage that could fool anyone….So much so, that you’ll probably hear “Is that natural” on a daily basis. With mineral and plant derived ingredients, this is an Aveda staple. Available in six incredible aroma-free shades…. .27 oz/8g, $19.00.

Inner Light Loose Powder

For the lady with already perfect skin that just needs a touch of help, the Inner Light Loose Powder should be your choice. It’s translucent and feather-like and will increase your radiance by 22% upon application. It has all of the incredible mineral benefits as the Dual foundation and comes in 2 shades. .70 oz/20g, $19.00.

Inner Light Pressed Powder

This semi-matte finish is ultra-fine and talc free and perfect for minimal coverage and absorbing excess oil and shine. With mineral benefits and an oil-free formula, you’ll increase your radiance by 20% upon application. Available in 3 shades. .24 oz./7 g, $19.00.

Inner Light Tinted Moisture SPF 15

For the gal who needs moisture and coverage, this sheer, quick absorbing formula with mineral benefits balances your skin tone while giving you must-needed moisture. You’ll see an impressive dewy complexion with skin’s moisture improvements jumping up by 25%, skin’s softness quotient up by 36% and your good-looks radiance factor shooting up by 20%. Color stays true and flawless for 8 hours. It’s oil-free and non-acnegenic and the shades are perfect for men or women. And, it’s jam packed with minerals….Available in 6 shades. 1.7 fl oz/50ml, $25.00.