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Hästens Store Opening
By Valerie Nahmad

Style and comfort reigned supreme Thursday December 2 at the opening of Hästens’ first full-concept retail store in the US. Roughly 170 guests braved the gusty night to check out the ultra-luxe Swedish beds and mattresses. No one was disappointed.

The well-heeled crowd sipped champagne and nibbled on passes hors d’oeuvres while lounging on the luxurious mattresses said to be favored by the Royal Family of Sweden. The beds were so inviting and the champagne was so delicious - almost half the crowd was horizontal as the evening wore on.

The airy 3,000 square-foot showroom is beautifully decorated with natural maple floors and crisp white walls, creating a clean, fresh feeling. Hästens’ signature navy and white checked pattern adorned the mattresses, the waiters’ night caps and the pajama-clad children racing around the room.

The toughest part of the evening was getting up and saying goodbye.

Hästens full-concept store in the States, located at 430 North Wells in River North in Chicago.


Valerie Nahmad is a Freelance Writer : Specializing in Nutrition, Fitness, Fashion and Beauty and Women’s Health. She has written for the Chicago Tribune, Chicago Magazine, The New York Daily News and the Miami Herald, among others.