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NAVE STORE OPENING
6-8 PM, 159 Mercer Street

There’s nothing naïve about NAVE. Onward Kashiyama recently announced the opening of its flagship boutique, NAVE, at 159 Mercer Street in New York City, which made its debut on February 11, 2006. NAVE is the fashion brainchild of Onward Kashiyama and Douglas Lloyd of Lloyd + Co in Tokyo and New York. NAVE unites various designers from across the fashion globe. Hiroaki Sumi president and CEO of Onward Retail USA said: “NAVE is something new and innovative that we are excited to share with New York City and the fashion world. We are also thrilled to have Richard Chai lending his talents to make NAVE a resounding success.” Under the watchful eye of creative director, Richard Chai, NAVE has been pegged as a fashion hit.

The 1800 square foot boutique is brimming with the designs of formidable designers for its spring/summer 2006 collection of women’s sportswear, outerwear and accessories. Influenced by traditional fashion elements such as: western and eastern, modern and classic, clean and dirty, bright and dark, black and white, and glossy and matte, the designers collections are still fresh, modern and most importantly, affordable. The NAVE SoHo boutique has contemporary prices with couture quality clothing. The collection will range from $50-$500. The price for jackets will be $260-$500, $360-$560 for coats, $150-$230 for pants, $150-$220 for skirts, $90-$190 for blouses and knitwear.

For versatility, each season under the supervision of Richard Chai, NAVE invites a group of collaborating designers to contribute to the line. This season the designers are: add ( Milan), Barking Irons (NYC), Borne (NYC), Ed Hardy (LA), Industry Rag (LA), Lincoln Mayne (NYC), Rohka
(Milan) Alice + Olivia (NYC) and Steven Alan (NYC). Fitted blazers and pants, flowing dresses and skirts, handmade knits, woven shirts, light outerwear and accessories are the prominent themes of the spring/summer collection.

The architectural design of the boutique also oozes of innovation. Stimulated by the traditional Japanese glass cutting technique, Edo Kiriko, NAVE has extensive steel tapestry stretched across the entire store. The boutique is dark with light accents: the ceiling and walls are black with white built-in displays. At the center, tall circular clothing racks in a rich gold tones radiate throughout the store. Strategically positioned, the lighting adds depth and dimension to the space while letting the focus remain on the clothing.

For more information, head to www.naveny.com.

- by Candy Washington