Italian fashion house Missoni has signed a worldwide license agreement with the Rezidor Hotel Group. Hotel Missoni will first open in Edinburgh, Scotland and Kuwait City in 2009. Gordon McKinnon, Rezidor Executive Vice President of Brands said, “I firmly believe that Hotel Missoni will raise the bar compared with existing fashion boutique hotels and look forward to the day we open our doors to share Hotel Missoni with the world.”
If you are a true fashionista, these hotels will be a dream come true as they will bring the timeless style, color and glamour of Missoni to life, thanks to their Creative Director, Rosita Missoni. The hotels will play with Missoni’s signature bold use of color and striking patterns to bring a cool, contemporary energy to the hotels. www.rezidor.com
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