Skye Hoppus

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Skye Hoppus creator of Childish Clothing/Wife of Mark Hoppus of Blink 182

Music has always revolved around Skye Hoppus - a former MTV Exec (she spent close to a decade spearheading their West Coast Music office in Santa Monica, CA.) and married to Blink 182's Mark Hoppus how couldn't it inspire her?...These days Skye is bringing rock star style and mixing it up with preppy, punk and mod for a movement that is making children and mom's everywhere glad she mixes to the right beat of cool, hip maternity and kids' wear. Childish Clothing, which made its debut in the spring of 2003, does just that and more...Childish has already been seen on some of Hollywood's hottest celebrities including Courtney Cox Arquette, Jennifer Garner, Britney Spears and Gwyneth Paltrow when they were expecting. And, on the kid front sporting Childish is Brooke Shield's daughter Jade, Heidi Klum's son Wyatt and Gwyneth's daugher Apple and Sarah Jessica Parker's son James, to name a few.

Born and raised in sunny Southern California, Skye Hoppus created Childish Clothing out of her pure passion for modern fashion and design. As a young mother, Hoppus was uninspired by maternity fashion while pregnant with her son Jack. "I felt as if my sense of style was being compromised during my pregnancy. Those amazing 9 months are supposed to be the most beautiful times in a woman's life, and your clothes should simply reflect that," she says. Since the birth of the collection, the line has received critical acclaim for its cutting edge designs and fashion-forward thinking.  The maternity collections offer hip, form-flattering styles and fabrics to help show off all the beautiful new curves in a pregnant woman’s body.  The childish boy and girl collections present fresh, bold ideas into very wearable kids’ designs.  Say goodbye to teddy bears, soccer balls and typical kids’ trends and step into a world of hip, cool, head-turning, street-stopping fashion.  Childish Clothing is available internationally at fine boutiques and select department stores. And, if Childish Clothing wasn't enough, watch out for her upcoming book titled Rock Star Momma - a complete lifestyle book for pregnant women chock full of celebrity tips and must-haves, set for national release February 2007. We caught up with Skye to talk about her style, her company and how her rock star husband Mark and their 3-year-old son Jack are endless inspirations.
 
FACTIO MAGAZINE: Describe your signature style.
SKYE HOPPUS:  My signature style is pretty-how shall I say this?-all over the place....For me, I love so many different, unique styles that I tend to be influenced by all the things that I love about fashion.  I love pieces that are versatile to fit any mood.  I love matching a high end skirt- (my latest passions are Marni and Tracy Feith)-with vintage boots and a t-shirt from cheap thrift stores!  

FM: Define the style in LA. Where do you think the style is headed there?
SH: LA is amazing in that there are so many influences in fashion and style.  I love that people are edgy and experimental with their style.  You have so many influences-whether it be art, music, culture, trends, etc...LA is simply a backdrop to a much greater destination.  People in LA are more likely to take chances and I love that!

FM: What does global style mean to you?
SH:  It is the ability to take inspiration from all over the world and mix it together in a style that is all your own. I use what I've seen in Japan, LA, London, Sydney, etc. to create a look that works for me. Those fashion-forward cities are highly influential in the marketplace and we all draw from what everyone else is "doing".  From traveling so much in the past 10 years, I've seen trends loop the globe and back.  

FM: Give us an inside look at your career. (as creator of Childish Clothing). Give us the inside scoop about the book you are coming out with, ROCK STAR MOMMA.
SH:  I was born and raised in sunny Southern California and created Childish Clothing out of a pure passion for modern fashion and design. As a young mother, I felt uninspired by maternity fashion while pregnant with my son Jack. I felt as if my sense of style was being compromised during my pregnancy. Those amazing 9 months are supposed to be the most beautiful times in a woman's life, and your clothes should simply reflect that. So with that mentality, I started CHILDISH CLOTHING. Prior to all that, I spent close to a decade spearheading the West Coast Music office at MTV in Santa Monica, CA.  I believe that moms and children should remain true to their individual sense of style. With all my experience working with pregnant ladies, I decided to sit down and write a book, more like a GUIDE, for those women who need a little extra help with looking good and feeling good during their pregnancies.   Enter ROCK STAR MOMMA...an amazing lifestyle book for pregnant gals.  From fashion advice, beauty tips, well-being tips and advice from your favorite celebrity or expert, you need nothing else during those 9 months. I am fortunate that my favorite client and the most beautiful woman in the world was kind enough to write the introduction to this book, Gwyneth Paltrow.  

FM: Which woman (past or present) has impeccable style and why? What women in which city worldwide have the best style?
SH :  Gwyneth Paltrow - always ravishing. Audrey Hepburn - a classic beauty with impeccable style. Sophia Loren - bombshell, sexy and provocative. Jacqueline Kennedy Onassis - talk about global influence on style...youthful sophistication with such an enormous influence on 50s modern America.  Possibly the most admired First Lady in the history of our country.

FM: What is your biggest fashion vice?
SH:  Shoes and Bags!

FM: What are your favorite shops worldwide? What are your favorites in LA for clothes, shoes, beauty and home? Any online favorites?
SH: LA:  Clothes:  Tracy Feith, Marni, Maxfield, Fred Segal
LA:  Shoes:  Marc Jacobs, Louis Vuitton, Barneys, Maxfield Blue-great markdown location for the real Maxfield.
LA:  Beauty:  Fred Segal Apothecary, Barneys
LA:  Home:  Jonathan Adler, Orange, Twentieth
Online:   Net-A-Porter , www.shopbop.com

FM: What are your favorite places to travel? And, what are you always on the hunt for to add to your wardrobe when at a new destination?
SH:  LONDON-my ABSOLUTE favorite place to travel.  What a city!  Amazing style, amazing shopping, delicious food, unforgettable sights, wonderful people.  Love everything about that city!  London completely embodies everything that I love about style.  Such fashion diversity there...you have all the extremes - sophisticated, demure, punk and trendy.

FM: Do you think money and style go hand in hand or can style never be bought?  Is it something you just have?
SH:  Style CANNOT be bought but let's face it, money certainly does help.  

FM: What key fashion pieces do you always have in your wardrobe?
SH:  A great bag and shoes.  I also have about 5 pairs of classic black slacks-my favorite are made by Kateyone Adeli - what a great fit and amazing cut.  You can dress these up or down and are never complicated.  A sure thing!

FM: What's a fashion no-no when attending special events, galas and more? Any tips for getting ready for an event?
SH:  No-No's: pantylines, bulging bra lines, overdoing it.

Tips :  Keep it simple and real.  Forego the trends and stick with classic styles and be true to your sense of style.  Invest in a great pair of shoes as these can make your whole look.

FM: Do you have any style icons?
SH:  All those lovely ladies above have influenced my style or my approach to style in one way or another.  

FM: What would people be most surprised to know about you?
SH:  I was a kick-ass soccer player!  And quite the bully!  I've now learned to get what I want by using other means of "negotiating"!

FM: What are your own personal standards of beauty? And, what are your standards for style?
SH:  Beauty truly comes from within.  If you are content on the inside, it will show on the outside.  And a little lipgloss-my favorite beauty product-only helps!  

As for standards of style, I expect well-made clothes that are functional and durable.  

FM: Does being married to Mark influence your design and/or collections? How does your son influence you?
SH:  I am constantly influenced by the men in my world.  My husband has such a presence about him that I truly adore.  He has always been proud of who he is and where he came from and that will never change.  And our son Jack is a mini version of Mark.  They embody the SoCal lifeSTYLE in every way.

FM: What tips would you give women in general to be well rounded, balancing out life and a flourishing career?
SH:  Family first.  They are your everything.  Work hard, Have fun, Take chances.  

For more information about Childish Clothing, please visit www.childishclothing.com.

-Intro and Interview by Melissa Maynard, editor-in-chief/founder Factio-magazine.com.